First Quarter 2016- Issue 23
Note from Coach Mario– At the End of the Day- “Being Best in Class is an Attitude with a Destination”
Don’t you want to be “world famous? I think about this question when I see or hear the phrase “best-in-class.” People often are unclear as to the meaning of being “best-in-class.” They try to only empirically or managerially describe the phrase as something tangible such as being #1 in revenue production in a market segment, geography or industry or in the top quartile with the best cost/unit. When they do this, they miss a hugely important perspective intended by the phrase.
Being “Best-in-Class” is all about an attitude, a mindset, a feeling, a thinking that says I am the best in the world at what I do because that is what I want for me and my teammates, to be the best in the world. I want us to be so good at what we do that we are worldly famous. Instead of thinking solely about products, services, market places or geographies, think first about being “Best–in-Class” as a place where you are so famous at what you do that you are a destination point. A place where people want to come see the best.
How do you know when you are “Best-in-Class?” When people WANT to come see you and how you do what you do.
If you want to be the Best-in-Class, it has to start with an attitude and a belief that you are responsible for creating the workplace that can be a destination point. A place where people want to come see that includes you, your teammates, your customers– everyone you encounter and touch in some way that brings the best out in them.
So, don’t you want to be “world famous?” Do you want people from all over to come see what you do and how and where you do it? Do you want to be a destination point? If you answered yes, then you really and completely understand what it means to be the “Best-in-Class.” The world is there for your taking. Each of you is responsible for creating this destination point. The leader who is transformational provides the Inspirational Motivation to imagine and create this destination point and become “Best-in-Class.”
Recall the words of Albert Einstein who said, “Imagination is more important that knowledge.”
—Mario Flores
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